Silicon Valley Auto Show 2026
January 9–11, 2026 at Santa Clara Convention Center: South Bay consumer auto show hours, ticket prices, free parking, and how it differs from Wekfest San Jose and Monterey Car Week.
- Jan 9–11, 2026
- Santa Clara Convention Center
Santa Clara, CA - paid
This event has moved to the archive. Details below are kept for reference — confirm any future edition on the organizer’s site.
The short version
The 2026 Silicon Valley Auto Show ran January 9–11 at the Santa Clara Convention Center (5001 Great America Parkway, next to Levi’s Stadium): the South Bay’s winter dealer-association floor for new cars, trucks, and SUVs in a non-selling walk-through. Organizer materials listed Friday–Saturday 10:00 a.m.–8:00 p.m. and Sunday 10:00 a.m.–6:00 p.m., with free parking on campus. 2026 press pricing put adults at $17 and seniors, military, and ages 8–12 at $12, with Sunday as CEFCU Family Day (children 12 and under free with a paying adult). Timed Cadillac, Tesla, Toyota, and Lucid ride-and-drive loops showed up in show materials; they were not a full-weekend street festival. Use this edition as the local January template. The next published weekend moves to mid-February 2027.
Background
The Silicon Valley Automobile Dealers Association owns the show as the Bay’s midwinter new-vehicle weekend at Santa Clara Convention Center, closer to Fremont, Cupertino, and San Jose driveways than an LA Auto Show trip or a Monterey Car Week ticket. It is a different product from Wekfest San Jose’s curated modified-car hall later in the year.
Verified details
- Weekend: January 9–11, 2026 (concluded).
- Hours (organizer / press): Fri–Sat 10:00 a.m.–8:00 p.m.; Sun 10:00 a.m.–6:00 p.m.
- Venue: Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara, CA 95054.
- 2026 admission (press listing): $17 adults; $12 seniors, military, ages 8–12; Sunday Family Day kids 12 and under free with paying adult.
- Presented by Silicon Valley Automobile Dealers Association; free parking listed on official materials.
Planning tips
- For a future edition: one full day is enough for most households. Friday is quieter; Sunday Family Day pricing matters if you are bringing kids.
- Free parking is real, but still arrive before late morning if a Levi’s Stadium event shares the calendar.
- Treat manufacturer test-drive loops as timed products. Confirm hours on svautoshow.com the morning you go; they are not the same as floor hours.
- Do not confuse this with Wekfest San Jose (modified-car culture) or Monterey Car Week (collector and race weekend down 101).
- If you are comparing payments after the floor walk, run numbers at home. The show is non-selling by design.
- Reconfirm the next edition’s month on svautoshow.com. 2027 moves from early January into mid-February.
Common questions
- When was Silicon Valley Auto Show 2026?
- January 9–11, 2026 at Santa Clara Convention Center. The next published dates on svautoshow.com are February 19–21, 2027. Confirm tickets and hours there before you travel.
- Is this the same as Wekfest San Jose?
- No. Silicon Valley Auto Show is a new-vehicle consumer show run with the local dealer association. Wekfest San Jose is a one-day curated modified-car exhibition with separate tickets and a different crowd.
- Is parking free?
- Organizer materials list free parking at the Santa Clara Convention Center campus for the auto show. Still build buffer if Levi’s Stadium or Great America traffic is active the same day.
- Can I buy a car on the floor?
- The show is marketed as a non-selling environment: sit in cars, talk with product specialists, and take timed test drives when offered. Deals happen later at dealerships. Bring a notepad, not a blank check.
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